Sturm, Ruger & Co., Inc. (NYSE: RGR) has been recognized as the Firearms Manufacturer of the Year by the National Association of Sporting Goods Wholesalers for the eighth consecutive year. The presentation of the award was made during the Association’s 41st Annual Meeting at the Statehouse Convention Center in Little Rock, Arkansas by NASGW Chairman Kent Williams and Vice Chair / Director Pete Brownell. Accepting on behalf of Ruger was Ruger CEO Mike Fifer and Director of Sales Shawn Leska.
“We continually strive to meet the needs of independent wholesalers and the demands of their customers, the retailers and consumers,” commented Fifer. “Our ongoing new product development and continued process improvement are designed to deliver innovative new products of interest to consumers. We also focus on marketing promotions and communication tools that will benefit distributors of Ruger® firearms as we recognize strong wholesaler support and cooperation are vital to our success. Once again we thank NASGW members for their continued business and support,” he concluded.
The annual NASGW show features productive meetings between distributors, manufacturers, and manufacturer’s reps. Ruger informs NASGW members of new products and programs as they prepare for the coming sales year. The NASGW Awards recognize top manufacturers who best demonstrate a commitment to two-step distribution and who provide outstanding value and service.
NASGW Wholesaler members evaluate the performance of manufacturers on distribution policy, marketing, sales and promotion, logistics and operations, and NASGW and industry support. The assessment of manufacturer performance is designed to provide a balanced appraisal that recognizes the best manufacturer in their respective category.
Image courtesy Ruger