Author’s Note: Linda Powell is Director of Media Relations for Mossberg ( and handles the company’s advertising for print, TV and online.

After Linda Powell learned how to shoot at a rifle range and went to a course on becoming an outdoor woman, her mentors at Remington asked one simple question, “Are you ready to take the next step and try hunting?”

Since she never had hunted before, Powell admits, “I didn’t have any preconceived notion about what hunting was. All I knew was my granddad had been a hunter, and I enjoyed eating the wild meat he brought home. So, my response was, ‘Absolutely.’ I studied biology to learn about how and why game should be managed. I also read a lot before the hunt to get a better understanding of wildlife management, what hunting was all about, and the role hunters played in wildlife management. I also learned about conservation, and as much as I could about hunting, so I’d have some knowledge.”

Powell’s first hunt was a bear hunt in Maine with a muzzleloader. According to Powell, “Later I came to understand that most hunters don’t start out on a big game hunt with a muzzleloader. They begin hunting by hunting birds and small game before moving into deer and turkey hunting.” But from that hunting experience, Powell developed a lifelong love of the outdoors and the people who hunted, fished, and shot guns. After two years at Remington, when her supervisors realized how enthusiastic Powell was about her job and that she was willing to learn all she could about the hunting and shooting sports, she was promoted to Assistant Public Relations Manager for Remington.

In four years, Powell was promoted to Manager, and finally to Senior Manager of Public Relations. “As Senior Manager for Public Relations at Remington, I was responsible for promoting the brand and working with outdoor media, including print, TV, and radio. I assisted the media in getting story material, photos, and products and helping them have opportunities to promote our products.”

Powell stared working for Remington in 1996. By 2000, she was designing a media plan and a schedule of hunts and events for Remington. “In the early years, I was doing about six to 12 hunts a year. Ninety-nine percent of the time, I was the only female in the hunting camps. At first I was very intimidated, not because I was the only lady in camp, but because I was taking the who’s-who of the outdoor industry on hunts. I was with the writers and TV hosts everyone in the industry read about and respected. These guys knew everything abut hunting and shooting, and I knew next to nothing. I learned from that experience that the outdoor industry embraces newcomers. When a person comes into the outdoor industry, if he or she is willing to learn, many wonderful mentors and teachers will help them learn how to be a professional in the outdoor industry.”

When we asked Powell about the number of hunts over the course of her career, she explains, “I’m not exactly sure, but I know it is more than 300. At the highest point in my career, I was going on about 35 hunts per year. Right now, I am only doing about 20 hunts per year. This seems to be a nice balance for me to have a professional life and a personal life.”

In our next article, we will detail when Powell first learned the language of hunting and shooting.

Image courtesy John E. Phillips

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