Sportsman Channel, the leader in outdoor TV for the American Sportsman, announced today that Dick’s Sporting Goods, Inc. (NYSE:DKS) has signed a multiplatform sponsorship giving the sporting goods retailer a significant advertising presence across the combined resources of Sportsman Channel and sister company IMO, the largest media company in the outdoor-enthusiast category. The new agreement, which kicks off in full this fall, is a multimedia and multiplatform execution that will help Dick’s Sporting Goods reach and engage with Sportsman Channel’s loyal and growing consumer base made up of sportsmen and sportswomen.
“We are excited to partner with a perennial brand like Dick’s Sporting Goods and help keep its brand and extensive product line top-of-mind with our loyal viewers,” said Graig Hale, vice president of business development for Sportsman Channel. “We strive to deliver our partners a multimedia offering that is tailored and provides creative ways to reach and engage with our viewers, like our first-ever annual Holiday Gear Guide that we believe is a great platform for a retailer like Dick’s Sporting Goods.”
The Holiday Gear Guide is a four-week effort beginning November 26 and will cover the best and latest in gadgets and gear in 2012 for today’s American Sportsman.
“A large portion of our consumer base is sportsmen and sportswomen, and Sportsman Channel will help us continue to reach and expand our connection with those consumers in a strategic, engaging and customized manner,” said Jack Barnes, VP & GMM, Dick’s Sporting Goods.”