BIRMINGHAM, Alabama – Looking for “insider info” on all the latest bows, broadheads, releases, targets,

treestands and more? The May/June issue of Archery Business magazine continues the “year’s best new gear” coverage that began in the March/April issue – with more categories and more pics, specs and prices. And you’ll also read valuable “keys to success” tips from some of the country’s best retailers, the Archery Business 2011 Dealers of the Year: Ultimate Outdoors based in Plum Boro, Penn., and Little Jon’s Archery, based in Marshall, Wis.
Readers have told us our hard-hitting in-depth “Product Profile” features are among the most valuable features of AB, and in this issue you can read all about Brunton’s exciting resurgence that includes not only great new gear innovations, but also a new focus on delivering stand-out service to archery pro shops. A good example is Brunton’s new Full Line Partner program that’s filled with money-saving, money-making benefits all retailers need to consider.
Want to get the lowdown on one of the best new bows of the year? Archery Business offers an in-depth look at BowTech’s groundbreaking Invasion compound that’s built from the bottom up to be the most accurate bow ever made. Craig Yehle, BowTech’s senior design engineer, explains how this remarkable new bow came together.

You’ll also find info on how to access five “Bonus” Product Profiles located at www.archerybusiness.com. Bonus profiles include: Havalon Knives (Stock these replaceable-blade wonders and your customers will never worry about losing their edge in the field again); Human Energy Concealment Systems (HECS – This cutting-edge clothing system is aimed at helping bowhunter success rates soar; Scent-Lok Native Species clothing (Using proven Vertigo camo, this “traditional” camo line seeks to aid both retailer and consumer success); Norway Archery (New Zeon Fusion Vanes might be the brightest ever made); and Wildgame Innovations (This company’s game and action cams are not only great fun, they also are incredible bargains).
Looking for more retailing savvy? Our regular retailer poll examines how manufacturers help pro shop retailers move more product in ways other than producing neat new products.

And Editor Mark Melotik explains the genesis of the all-new archery industry electronic newsletter, Archery e-Business Today.

See it all and much, much more in the May/June issue of Archery Business!
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Grand View Outdoors’ publications capture and reflect the tradition and excitement of the American sporting experience and deliver a deeper enjoyment of this experience through informative articles designed to entertain sporting enthusiasts, helping them improve their success in the field or on the water. Inquiries about advertising or promotional opportunities, please contact Derrick Nawrocki at derrick@grandviewmedia.com.

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