Federal Premium Announces Dealer Trailer Schedule
OutdoorHub 06.17.11
ANOKA, Minn. – Federal Premium® announces their interactive dealer trailer schedule. Two trailers loaded with outdoor, tactical and hunting gear, ammunition and accessories are stopping at 78 different retailers across the country. One trailer is already on the move in Louisiana and another is ready to kick-off in Indiana in a few weeks. Stops in Florida and South Dakota finish the 35-state tour near the end of the year. The full trailer schedule is online at www.FederalPremium.com/Promotions/TrailerSchedule.aspx.
Wide Variety of Products
Visitors can venture through these 48-foot traveling showrooms and get a hands-on look at many impressive new products. Federal Premium will have the latest Prairie Storm™, Black Cloud™, Fusion® loads and more on display. BLACKHAWK!® will have tactical gear and SERPA holsters for visitors to test out. The newest DuraSeal™ targets and shooting accessories from Champion will be out for shooters to examine. Visitors can even look through the latest Weaver® scopes and binoculars out of the back of the trailer.
Drawing a Crowd
Last year, these trailers attracted quite a crowd-including one event that drew more than 100,000 visitors. Many stores hold special sales and offers when the trailers come to town. Outdoor enthusiasts can make sure they catch the trailer and plan their next trip by viewing the schedule online, at www.FederalPremium.com/Promotions/TrailerSchedule.aspx.
“The dealer trailers are a great opportunity for hunters and shooters to learn more about the latest new products,” said Dealer Services Manager Bart Biedinger. “We packed these trailers with a variety of products and displays to help educate consumers. They can look at, touch and feel a product, and then turn around and buy it right there. Of course, there are some excellent giveaways and specials as well.”
To view the dealer trailer schedule or search through the entire line of Federal Premium Ammunition, please visit www.FederalPremium.com.
About Federal® Cartridge Company
Headquartered in Anoka, Minnesota, Federal Cartridge Company has been providing hunters and shooters with high-quality rimfire, centerfire and shotshell ammunition since 1922. It pioneered the Premium category of ammunition and is part of the world’s leading ammunition manufacturer, ATK Security and Sporting. For more information on Federal, visit www.FederalPremium.com.
Contact:
Tim Brandt
Federal Premium Ammunition
800-322-2342 (ext. 3833)
E-mail: pressroom@atk.com
