COLUMBIA, S.C – The Berkley Experience Trailer will be at the Kittery Trading Post in Kittery, Maine, on June 24th – 26th. With 60-feet of fun and activities, the Experience Trailer brings fishing education to all levels and skill sets of anglers.

The trailer has videos and interactive demonstrations along with seminars scheduled throughout the day to cover the 4 main components of fishing:

  • Line Selection
  • Rigging Techniques for Bait
  • Reel Maintenance
  • Rod Selection

Each stop always has special retail promotions only available while the trailer is at the location. These include not only line and bait, but rods, reels and combos. Anglers are encouraged to come check out the super hot deals.

“We are excited about having the Experience Trailer on the road in 2011 and stopping at many new locations across the country,” said Andrew Marks, Berkley Marketing Director. “Our Experience Trailer team is ready to help anglers of all ages and levels learn about fishing, our products and how best to use them to catch more fish.”

Other exciting elements include a knot tying contest and demonstration, where you can learn new knots and even win a prize. Under the tent, we will have racks filled with the latest products and big screen videos that help you experience the adventure with Berkley. The Berkley Experience staff is always on hand to help answer any questions that you have about our innovative products.

The next 2 stops include:

  • June 24-26 Kittery Trading Post – Kittery, Maine
  • June 30-July 2 Gander Mountain – Tonawanda, N.Y.

About Pure Fishing, Inc.:

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation:

Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, Exofficio®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, JT®, K2®, Marker®, Marmot®, Mr. Coffee®, Oster®, Patton®, Quickie®, Rawlings®, Rival®, Seal-a-Meal®, Sevlor®, Stearns®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, All Star®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®,Trilene®, Ugly Stik® and Volkl®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.

Media Contact

Kevin Jarnagin, Blue Heron Communications (800) 654-3766 or kevin@blueheroncomm.com

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