Minneapolis, MN – Select members of the outdoor media learned today that fishing electronics firm MarCum Technologies will unveil an array of all new sonar functions with the release of its groundbreaking LX-7. Company officials revealed several tantalizing details about its highly anticipated new sonar, which will be shown to the angling community for the first time during the upcoming ICAST show in Las Vegas.

Over a decade of cutting edge sonar design in the making, the radically innovative LX-7 reportedly houses what MarCum calls “the optimum blend of sonar DNA,” incorporating the speed and response time of an analog flasher with the realism and screen resolution of a high-grade multicolor LCD.

“The result,” company engineers report, “is a totally immersive and interactive fishing experience. Anglers will benefit from multiple simultaneous water column perspectives, while they’ll also arm themselves with new levels of valuable, previously unknown information.”

One layer of such information technology (IT) emerges from MarCum’s development of “FootPrint Scan,” which reveals a 3-D footprint of sonar coverage. “This IT is key for pinpointing fish targets relative to your lure while ice fishing. It also provides optimal spacing between adjacent sonar signals to avoid interference at all times.”

MarCum concluded: “LX-7 will come preloaded with the full menu of MarCum’s patented sonar features, as well as accoutrements like a USB port for software upgradability. Stand by for full LX-7 product debriefing, the week of July 11.” For more information visit www.marcumtech.com.

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