BIRMINGHAM, Alabama – Most every archery pro shop serves customers who travel to hunt and camp in remote “backcountry” locations. The August issue of Archery Business holds plenty of cutting-edge gear designed to make these types of extreme “do-it- yourself” adventures – and even spur-of-the-moment local hunts – more productive, safe and enjoyable.

In this issue you’ll also find tips on how to build better rapport with your customers (and as a result make more profits), with help from some of North America’s best and brightest retailers. Especially valuable are proven tips on closing a sale – and you’ll also learn the four ways communication between salesman and customer can break down, and four barriers that prevent effective communication from taking place.

More veteran retailers around the nation weigh in on some of their “Outside The Box” sales strategies that are helping registers ring right now, and vital industry information continues with Archery Business’ annual directory of archery gear Distributors and Manufacturer Reps.

What types of new bowhunting gear are really making an impact? Archery Business Editor Mark Melotik – armed with both camera and video cam – recently returned from the 2011 Bowhunting Roundtable that highlighted some of the year’s “Can’t-Miss” new products.

Dozens of images capture much of this exciting event, and you’ll also find several on-site videos at www.archerybusiness.com.

Finally, you’ll learn how and why broadhead specialist Magnus is on a mission to expand both its quality product lines and its stellar service to pro shop retailers. Read it all in the August issue of Archery Business!

Grand View Outdoors’ publications capture and reflect the tradition and excitement of the American sporting experience and deliver a deeper enjoyment of this experience through informative articles designed to entertain sporting enthusiasts, helping them improve their success in the field or on the water. Inquiries about advertising or promotional opportunities, please contact Derrick Nawrocki at derrick@grandviewmedia.com.

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