Whitetails Unlimited has developed a new program to promote outstanding new products for deer hunters during the WTU Deer Camp Tour series of events.
Called the ” Sneak Peek,” the program is designed to provide a ‘ sneak peek’ for those attending Deer Camp events at the kind of brand-new gear that fanatical deer hunters would find exciting, and promote that gear at WTU Deer Camp events, which take place January through April each year. This is an ideal venue in which to promote new gear, as well as a company’ s corporate brand, directly to consumers who are active in their sport, and who serve as decision leaders within their peer groups.
Last year Whitetails Unlimited conducted 14 Deer Camps, with just under 5,000 people attending (an average of about 350 per event). Next year WTU is adding more events, and expects to continue to set attendance records.
For the Sneak Peek participants, exposure at the Deer Camp events is just a portion of the marketing advantage with this program. Added return for a company include coverage in the pages of Whitetails Unlimited Magazine and on the WTU website and social media, press releases from WTU promoting the program and partnerships, inclusion of the company as a Deer Camp Sponsor, and in addition, the entire cost of participation is returned directly as a marketing credit that can be used in any way with Whitetails Unlimited – for instance, in print or web advertising, or sponsorship of a WTU program.
This program has a specific purpose and requirements; as a result it will have a limited number of companies that will be able to participate. An ideal product would be a new or improved model of the kind that will create a buzz from the devoted deer hunting consumer, the kind of product that they will want look for as soon as they get in the door. The product will have to be delivered in time for the first Deer Camp in January, 2012.
For more information on Whitetails Unlimited’ s Deer Camp Sneak Peek program, call Jim Satorius at (920) 427-5396, or Whitetails Unlimited national headquarters at (920) 743-6777.
Founded in 1982, Whitetails Unlimited is a national nonprofit conservation organization. Our mission is to raise funds in support of education, habitat enhancement and acquisition, and the preservation of the hunting tradition for the benefit of the white- tailed deer and other wildlife. When it comes to the whitetail and its environment, WTU’ s degree of professionalism and dedication has earned us the reputation of being the nation’ s premier whitetail organization.
Jeff Davis, Whitetails Unlimited director of communications: (920) 743-6777, ext. 122 www.whitetailsunlimited.com