New Berlin, Wis., July 6, 2011 – Sportsman Channel, the leader in outdoor TV for the American sportsman is proud to introduce new hunting series, Workin’ For Whitetails presented by Antler King, premiering this quarter. Workin’ For Whitetails airs Tuesdays at 6:30 p.m. Wednesdays at 11:30 p.m. and Sundays at 8 am ET. The slogan for the show focuses on the family values associated with hunting – Our Family, Our Friends, Our Land.

Workin’ for Whitetails is a reality program, that documents all the “work” that goes into harvesting mature Midwestern whitetail deer. The ten men and ten women involved with the show hunt uses bows and guns only, on land that they either own or lease, as a family. The process of food plotting, setting up trail cameras, and hanging stands all play a role into the stories that are rooted in their years of hunting. These men and women balance time with regular jobs, families, and other responsibilities so they can escape to the woods for a hunt whenever the opportunity presents itself.

“We want families to watch this show and prove to all hunters that you don’t have to tag a trophy buck to have a productive time in the woods,” said Tara Seiler, Host, Workin’ For Whitetails. “We really want to engage the viewers with great hunting and a sense of familiarity,” said Shelly Seiler, Host, Workin’ For Whitetails. “In order to give viewers a sense of ownership, we’ve named our deer stands (i.e. Gravel Pit and Hillbilly Deluxe) and make reference to them at different points throughout the season.”

During show five of the season, Workin’ For Whitetails goes in-depth with the three-year history and tracking process of a particular buck that Tara’s dad (Nate) grazed in the leg with a bow in 2007. The team from Workin’ For Whitetails had 14 encounters over three years with the 9-point buck before Tara’s husband; Brian harvested the trophy buck with a rifle from approximately 80 yards.

Workin’ for Whitetails is also dedicated to giving back with their involvement with Kicking Bear. Kicking Bear is a non-profit camp that unites kids and educates the youth of America on hunting, fishing, relationship building and the values of the outdoors. Workin’ For Whitetails recently (June 18-19, 2011) hosted a camp in the Wisconsin Dells area that hosted 130 kids from the area.

To learn more about Workin’ For Whitetails, visit

To become a fan of Workin’ For Whitetails on Facebook visit, workinforwhitetailstelevision

About Sportsman Channel: Launched in 2003, Sportsman Channel is the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel is now available in HD, check with your local cable or satellite provider. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel reaches 27 million U.S. television households and is a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Visit, follow on Twitter, @SPORTSMANchnl ( SPORTSMANchnl), become a Fan on Facebook, and download Sportsman App at

Michelle Scheuermann, 262-432-9100 ex 111

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