Ray City, GA – Outdoor Channel Outfitters is proud to announce its partnership with krugerfarms.com, an online hunting and fishing equipment retailer, to create a one-stop-shop for the best hunting and fishing gear. This partnership will now provide outdoor enthusiasts with all the necessary equipment they need in order to have a successful adventure in the great outdoors!

“It was evident early on that our two companies shared a common goal- to provide easily accessible information about outdoor gear and outfitting services that will bring success to our customers in the field or on the water,” said Don Nelson, President and CEO of krugerfarms.com. “It’s great to work with a group of people with the same outdoor passion and commitment to staying ahead of the ever changing outdoor market.”

This unique shopping experience, available through the Outdoor Channel Outfitters Online Store, and powered by krugerfarms.com is simple: to eliminate the confusion and frustration while buying hunting and fishing equipment. Outdoor enthusiasts will only find products and brands that krugerfarms.com’s expert guides rely on in the field, who have led thousands of successful excursions and assisted novice to seasoned outdoorsmen in gear selection.

Neal Rohrbach, President of Marketing for Outdoor Channel Outfitters, shared his excitement about this partnership, “By partnering with krugerfarms.com to power our online store, we can now provide a purchasing experience for outdoor gear and apparel that compliments the quality information and reputable services we provide for booking outdoor destinations.”

As a part of the “Grand Opening” of the Outdoor Channel Outfitters Online Store, powered by krugerfarms.com, outdoor enthusiasts can receive a 15 percent discount off their next order by using the coupon code “OCO” when checking out.

About Outdoor Channel Outfitters
Outdoor Channel Outfitters is a superior resource for the tens of millions of outdoor enthusiasts to find their next world class hunting, fishing or outdoor adventure. Certified Outfitters can tap into the resources of Outdoor Channel to promote and grow their businesses through a superior online network. Through video galleries, photo albums, mapping features, weather information, and more, outdoor enthusiasts can enjoy countless hours of outdoor entertainment while searching for their next hunting, fishing or outdoor adventure.

For more information about Outdoor Channel Outfitters, visit http://www.outdoorchanneloutfitters.com or email contactus@outdoorchanneloutfitters.com.

About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit http://www.outdoorchannel.com.

About krugerfarms.com
krugerfarms.com is a Starbuck, MN based online retailer offering tens of thousands of outdoor products specifically recommended by their network of Certified Elite Guides. They boast the largest selection of Rapala lures in the world, and every product is backed by their famous “100% satisfaction Guarantee.” For more information on krugerfarms.com, visit www.krugerfarms.com or e-mail info@krugerfarms.com.

Clara Pyo | Account Executive – Public Relations
Brainerd Communicators – New York | San Francisco
521 Fifth Avenue – 8th Floor | New York, NY 10175
direct 212.739.6744 | main 212.986.6667 | fax 212.986.8302
pyo@braincomm.com | www.braincomm.com

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