PELL CITY, AL – Vicious Fishing has announced that it has retained the advertising services of the Shyne Agency to handle all of its marketing functions including brand strategy, creative, media buying, social media strategy & execution and website maintenance.

“Greg has been instrumental in the growth of our brand to-date and his new agency further enables him to do what is necessary for us,” boasted Jeff Martin, Vicious Fishing President. “He not only brings a solid background in marketing brands, but also delivers a passion for the lifestyle that is Vicious Fishing. Plus, his agency aligns perfectly with the rest of the Vicious Fishing team.”

Greg Meunier, Shyne Agency President commented, “I’ve had a relationship with the Vicious Fishing brand since it’s inception in 2006. Our new agency is focused on the outdoor lifestyle and it’s hard to find a brand that is more outdoor lifestyle driven than Vicious.” He adds, “This brand is poised to be the next great outdoor brand and we’re honored to be the agency that will help them take it to the next level. For agencies to be effective we have to be part of the team, and with Vicious we are just that.”

The Shyne Agency offers big agency, big brand experience on affordable budgets. Relying on a lifelong passion of the outdoor lifestyle and over a decade of national advertising agency experience, the Shyne Agency is focused on advertising and marketing endemic and non-endemic brands to the outdoor lifestyle consumer. Agency services include brand strategy, creative development, media planning & placement, as well as a dedicated team for online traffic generation, SEO, social media strategy & execution, and conversion optimization services. Current clients include Anchor Industries, Buckscore, Carry Lite Decoys, Onos Trading Company, Vanguard Optics, and Vicious Fishing. The Shyne Agency is headquartered in Newburgh, Indiana and is a division of NBFog, Inc. of Austin, TX. For more information on Shyne Agency, call Greg Meunier at (812) 453-5373 or email to

By offering premium fishing line, apparel and other angling products at an exceptional value, Vicious Fishing was inspired by the everyday angler. Today’s angler deserves quality, durability and reliability in their gear and Vicious delivers all of that with attitude. Vicious Fishing is headquartered in Pell City, AL. For more information regarding Vicious Fishing and its family of products, visit or call 866-645-0024.

Greg Meunier

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