EMERYVILLE, Calif. – CLIF BAR, the best-selling energy bar, announces nationwide availability of a new flavor, Coconut Chocolate Chip, as well as new recipes for two popular flavors – Apricot and Peanut Toffee Buzz.

Coconut Chocolate Chip is loaded with toasted coconut and chocolate chips, crafting a delicious, decadent taste for the palate. The new Coconut Chocolate Chip flavor combination is unique to the energy bar category.

In addition, as part of Clif Bar & Company’s ongoing kitchen tradition, our foodies and athletes continuously search for the best ingredients to enhance taste and texture of our bars. Apricot now features 50 percent more apricots to give every bite a zesty apricot flavor. Peanut Toffee Buzz has even more peanut butter and more real toffee pieces to enrich the taste of every bar.

Coconut Chocolate Chip, Apricot and Peanut Toffee Buzz are available now at grocery, natural food and specialty retail stores nationwide. Every CLIF BAR (SRP: $1.39) is made with 70 percent organic ingredients and has an optimal blend of carbohydrates, protein and fiber for sustained energy.

About Clif Bar & Company

Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the employee and family-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar or follow us on Twitter at: www.twitter.com/clifbar.

Recently Clif Bar & Company was ranked the No. 1 brand in the Forbes Breakaway Brands survey, conducted by Landor Associates using Young & Rubicam’s BrandAsset Valuator database measuring brand momentum from 2006 to 2009. (Forbes.com)

 

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