Outdoor Hub Names Former Private Equity Executive and Successful Web Entrepreneur as New Chief Operating Officer

   08.26.11

Outdoor Hub Names Former Private Equity Executive and Successful Web Entrepreneur as New Chief Operating Officer

BINGHAM FARMS, Mich. – Outdoor Hub™, the Outdoor Information Engine™ and leading online media company targeting the outdoor enthusiast, recently hired Hyaat Chaudhary as their new Chief Operating Officer.

Chaudhary joins Outdoor Hub™ after recently building and selling his own Internet retail company. He purchased a number of online retail stores in late 2009 and in less than two years grew revenue by over five times and profit by over seven times. In August 2011 he sold the company to a strategic acquirer based in Wisconsin.

Prior to his entrepreneurial ventures, he spent seven years in venture capital and private equity. Chaudhary will utilize his experience in corporate strategy, acquisitions, website design and usability, website optimization, online marketing and search engine optimization to enhance Outdoor Hub’s™ growing presence online.

“We have expanded into the content world, bolstered our technical platform, and are rapidly growing into new categories,” said David Farbman, Outdoor Hub™ CEO. “Hyaat brings the technical experience and leadership to take us to the next level.”

Chaudhary will manage all technology and operations divisions and is currently formulating a new strategic and organizational plan to leverage Outdoor Hub’s™ network, optimize the company’s existing websites and operations, and launch new initiatives.

“David and his team have built a great company that has tremendous potential for growth,” said Chaudhary. “I look forward to not only growing the company organically, but also launching several new strategic initiatives to substantially increase Outdoor Hub’s™ online presence within the next few years.”

About Chaudhary:

Chaudhary most recently bought, grew, and sold a group of online retail sites, generating a 16x cash-on-cash return in less than two years. Prior to founding eBrands, Chaudhary worked in both venture capital and at a $300 million private equity firm with Detroit transportation tycoon Roger Penske. He acquired and sold businesses both domestically and internationally and worked closely with executive teams to set and execute on strategic initiatives.

Chaudhary graduated in the top 5% of his undergraduate class at Emory University in Atlanta and was Valedictorian of his MBA class at the University of Michigan.

About Outdoor Hub:

Founded in 2007 by David Farbman, Outdoor Hub™ (formerly Outside Hub™) is the leading vertical advertising platform reaching outdoor enthusiasts online. With a comprehensive network of more than 400 websites, Outdoor Hub™ offers a complete suite of services including traditional display ads, customized ad services, email campaigns, content syndication, dedicated forum threads, surveys, sweepstakes, editorial content, campaign targeting and creative services. Outdoor Hub™ is headquartered in Bingham Farms, Mich., with offices in Atlanta, Chicago, Dallas, Los Angeles, Minneapolis, New York City and San Francisco. For more information, visit www.outdoorhubmedia.com.

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