FITS Socks Co., the maker of the best FITting socks available, was awarded the FUN BOB Award: Best of Booths at the August Outdoor Retailer Show. Each Summer the Crew of SNEWS reports on the best booths: the most clever, most environmental, best merchandising and the like. This summer FITS was awarded for FUN!
FITS launched their new women’s collection with a blooming display! The New “No Show” women’s socks were cleverly introduced as flower pedals on a giant six-foot by three-foot animated flower display. This way each new sock with their complementing color palate had a pedal to rest on and show off.
The inspiration behind the award winning design came form brand manager, Wood Talkington; Wood is modest about his genius, but knows well the value of standing out, saying, “New socks pop up all the time.”
According to Talkington, “The team at Fits is just having a real good time and has incredible chemistry which can’t help but generate creative ideas.” “This includes an engaging sock flower to introduce their new ladies’ collection, mannequin leg lamps which display ski socks and the warm pendant lighting on corner fixtures. The warmth of the booth exterior and interior had this writer wanting to hang out and well, just play!” SNEWS News.
Not only are FITS the most creative brand, Crescent Sock Co., makers of the FITS Brand, is the oldest operating hosiery mill in the U.S., founded in 1902. The family-owned company has always been committed to its vision of making the best sock possible and protecting the jobs of their 160 employees.
All FITS socks are constructed from two-ply, compact-spun, ultra-fine Merino Wool with a micron count of 18.5 microns (the next level is cashmere), providing the ultimate blend of softness and durability. Their F3 Technology™ delivers a unique form FIT thanks to a deep heel pocket, specialized toe seam, and contoured leg – which keeps FITS socks firmly in place. This means no more bunching, hot spots, or friction, regardless of whether you are hiking, running, camping, biking or playing active sports.
Below is a run down of our active styles for both men and women: hiking and camping, running, backpacking and angling:
Women’s Light Active No Show: FITS Active socks provide the perfect amount of cushioning and support to make even the longest run enjoyable. Merino Wool promises to keep your feet comfortable year-round. Features: Lower than our usual low- (no show height), cushioned in heel and toe, accent colors, stripes and design. Also available in an ultra-light – no cushioning anywhere (totally flat-knit) ideal for endurance sports. Image- shown on the flower pedal display.
Women’s Casual Crew and Knee-High: FITS Casual socks bring everything you love about FITS to your everyday, busy life! To-do lists, activities, and the daily grind may wear you down, but your feet will be looking and feeling better than ever. Features: Crew – lower than our usual crew – almost a mini-crew height. Perfect “ladies crew” height, cushioned in heel and toe only (both heights), colors, stripes and designs. Image available
WOMEN’S SKI Light: These Ski socks mix a splash of life to all the great technical aspects of FITS! These socks feel and perform just as good as they look. Super soft Merino Wool keeps you comfortable hillside, while hot designs and colors keep it cute at the lodge. Boots on or off, you’ll feel and look amazing. Features: constructed just like our Light SKI – cushioned heel, toe, and shin, great new colors and design, also available in Medium SKI – cushioned all over foot and on shin. Image available.
Performance Trail: FITS Trail offers all the performance you expect from Merino Wool with a cushioned bottom and vented upper for reduced bulk. The performance top offers amazing ankle protection whether you’re biking, hiking, trekking, or running. It’s simple- your foot stays in; rocks stay out.
FITS Showcase: Light Hiker Crew and Light Hiker Quarter: With cushioning all along its arch, heel, and toe, the FITS Light Hiker is the perfect go-anywhere, do-anything sock. It uses ultra-fine Merino Wool to naturally manage moisture in your boot or shoe and regulate your foot temperature, keeping you comfortable in all conditions. FITS uses the SculptureKnit ™ process to create a sock that perfectly conforms to your foot and leg, regardless of shape. This results in absolutely no bunching, hot spots, or blisters, and a sock that stays in place, regardless of your activity.
Light Runner Low Cut: Finally a low-cut sock that your shoe won’t eat- and leave your heel running for mole skin. This sock is low cut and hits just below the ankle. The light runner low-cut sock has an overall even FIT and a sculpted shape. It features a deep heel pocket, shaped like your heel to lock the sock in place, an engineered toe box that allows room where you need it without bunching, and the highest quality materials to ensure amazing feel, stretch and recovery. This ultra lightweight design has cushioning only in the heel and toe and provides performance without movement or binding. It contains a looped toe seam and features Sculptureknit™ design so your sock will not slip below the shoe line.
Ultra Light Runner Low Cut: This ultra lightweight low provides all of the performance qualities of Merino Wool without any added bulk or cushioning. This ultra lightweight design has cushioning only in the heel and toe and provides performance without movement or binding.
Ultra Light Runner No Show: FITS Ultra-Light Runner is the true minimalist’s sock. It’s super-thin, zero cushioned design lets you enjoy the barefoot experience while the ultra-fine Merino Wool keeps your foot nice and dry. This sock is incredible design…simply stated!
Wader Over the Calf – Anglers: The over-the-calf Wader Sock comforts your entire lower leg with super-soft Merino Wool and keeps you warm in those ice-cold waters. Best of all – pull them up once and they’ll stay up all day. From brook to blind, this sock does it all. This Wader sock fits over the calf, hits just below the knee and features an overall even FIT and sculpted shape. It features a deep heel pocket, shaped like your heel to lock the sock in place, an engineered toe box that allows room where you need it without bunching, and the highest quality materials to ensure amazing feel, stretch and recovery.