WFN: World Fishing Network Names Cable TV Industry Veteran Carlos Baez as Senior Director of Affiliate Sales
OutdoorHub 09.01.11
Denver, Colo. – Sept. 1, 2011 – WFN: World Fishing Network, North America’s only 24-hour fishing lifestyle network today announced the appointment of Carlos Baez to the position of Senior Director, Affiliate Sales.
“With over 20 years in the industry, Carlos has an excellent track record of success in partnering with distributors to maximize the value of a targeted brand like WFN in their acquisition, upsell and competitive positioning strategies,” said Sean Luxton, Senior Vice President Affiliate and Content Distribution for WFN. “Carlos also understands the unique value that our passionate angling audience delivers to distribution partners and consumers.”
Baez spent 15 years at A&E Networks (1994-2009) working his way up to Vice President of Distribution for all A&E Networks’ SD and HD services as well as distribution of content on non-linear platforms. Previously he served as Director, Affiliate Sales & Marketing, Southeast Region. He will be based in Atlanta and report to Sean Luxton in WFN’s Denver office.
Baez served as the President of CTAM Florida from 2003-05 and has been an active member of the NAMIC National Multicultural Marketing Committee and has served as Associate Director for the Florida and Louisiana Cable Telecommunications Associations. The graduate of Ohio University has received many industry honors including the 2003 AETN President’s Award and being chosen to represent the company at CTAM U. at Harvard University Business School in 2005.
About WFN: World Fishing Network
WFN: World Fishing Network is the only 24/7 television network dedicated to all segments of fishing with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. WFN’s wide-ranging programming lineup includes primetime theme nights, a selection of the best international series and the most diverse species coverage of any TV channel. Featuring popular programs hosted by the world’s top anglers, WFN offers a variety of exclusive lifestyle shows including; Hookin’ Up with Mariko Izumi, Reel Fishy Jobs with Mark Melnyk, Lost Lake and Getting School’d with JP DeRose. The beauty of WFN’s programming is available in 100 percent stunning High Definition. WFN’s multimedia platform includes a mobile portal, WFN Fishing Log (fishing app for the iPhone and iPad) and a robust fishing website, www.WorldFishingNetwork.com.
Originally launched in December 2005, today WFN and WFN HD are available in more than 30 million households through North American cable, satellite and telecommunications distributors including; DISH Network, Charter Communications, Comcast, Verizon FiOS, AT&T U-verse and more. For more information, visit www.WorldFishingNetwork.com.
