Columbia, S.C. September 6, 2011 – The Berkley Experience Trailer will be at the Grand Opening of Academy Sports & Outdoors Store in Columbia, S.C., on September 9th – 11th. With 60-feet of fun and activities, the Experience Trailer brings fishing education to all levels and skill sets of anglers.

The trailer has videos and interactive demonstrations along with seminars scheduled throughout the day:

  • Line Selection
  • Rigging Techniques for Bait
  • Reel Maintenance

There will be super hot deals and B.A.S.S. Elite Series and Pflueger Pro Davy Hite will be on hand Saturday from 11:00AM – 1:00PM. These include not only line and bait, but rods, reels and combos. Anglers are encouraged to come check out the super hot deals.

“We are excited to bring the Experience Trailer to Columbia, S.C.,” said Andrew Marks, Berkley Marketing Director. “Our Experience Trailer team is ready to help anglers of all ages and levels learn about fishing, our products and how best to use them to catch more fish.”

Other exciting elements include a knot tying contest and demonstration, where you can learn new knots and even win a prize. Under the tent, we will have racks filled with the latest products and big screen videos that help you experience the adventure with Berkley. The Berkley Experience staff is always on hand to help answer any questions that you have about our innovative products.

The next 2 stops include:

  • September 9-11 Academy Sports & Outdoors – Columbia, S.C.
  • October 14-16 Lake Fork Marina, Berkley Big Bass – Alba, Texas

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation:

Jarden Corporation is a leading provider of global consumer products with a portfolio of over 100 trusted, quality brands sold in more than 100 countries. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.

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