Fox Lake, WI – Kolpin Outdoors, Inc. is announcing a refreshed brand identity showcased through its new packaging, innovative video short film and enhanced website with a renewed emphasis on its tagline ‘The Leader in All-Terrain Innovation.’ The refreshed brand messaging communicates to the consumer that Kolpin provides an honest value in rugged dependability and is the ultimate source for ATV accessories and UTV accessories.

“Kolpin’s refreshed visual identity was designed to strengthen brand messaging, enhance shelf prominence, and establish consistency across multiple distribution channels. The updated brand look and elements reflect Kolpin’s strategy of communicating with power sports and outdoor enthusiasts via modern marketing channels while maintaining Kolpin’s reputation as an industry leader,” said Sarah Hudzinski, Manager of Marketing Services for Kolpin. The new packaging is just one avenue that Kolpin is utilizing to convey the emphasis on its tagline ‘The Leader in All-Terrain Innovation.’ Also prominent in the brand refresh is the completion of a Kolpin branded short film that visually communicates Kolpin’s extensive offering and high quality standards. This “shortie” illustrates Kolpin’s dedication to remaining at the forefront of today’s marketplace and consumer needs. Watch the Kolpin Brand short film here.

In concert with the brand refresh efforts, Kolpin has committed to more effectively build brand health and awareness while taking advantage of direct consumer communications through a socially minded and prominent social media campaign that includes Facebook, Twitter, YouTube enhanced blog content, QR codes and a completely redesigned website which will launch in September, 2011.

Implementation of the refreshed brand identity will continue throughout the remainder of 2011.

Kolpin Outdoors Inc. is a growth-oriented marketer and manufacturer of innovative ATV accessories and UTV accessories. As The Leader in All-Terrain Innovation Kolpin sets the standard for quality, innovation and design. Kolpin continues to redefine the industry with patented innovations such as our world-renowned Kolpin Expansion System (KXP), Gun Boot cases and brackets, Stealth Exhaust, DirtWorks System and a large assortment of ATV and UTV accessories. To learn about the latest products, news and topics follow us on www.kolpin.com.

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