Grayling, Mich. September 12, 2011 – Rack One—makers of the IGNITE Whitetail Hunting System, a scientifically engineered premium line of nutritional supplements, minerals and attractants—is pleased to announce that Steve Kaufman & Associates will be selling the complete IGNITE lineup throughout the central United States.

Steve Kaufman, a veteran in the industry with 28 years of sales experience, has nine sales associates and a 17-state territory covering Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Missouri, Iowa, Nebraska, Kansas, Michigan, Indiana, Ohio, Texas, Arkansas, Louisiana and Oklahoma. Founded in 1990 with a focus on hunting and fishing, Steve Kaufman & Associates has a long-standing reputation for representing excellent product lines, and it is extraordinarily well regarded among dealers for its service and support.

“We are very excited to be working with such a well-established sales team,” said Casey Keefer, vice president of sales and marketing. “Their sales experience and access within their 17-state market will certainly expand Rack One’s presence in that territory. This will provide immediate access our superior product line for millions of potential new customers, allowing them to experience the outstanding quality of the Rack One Whitetail System first-hand.

“We look forward to a long and successful partnership with the entire Kaufman sales team,” continued Keefer.

About Rack One

Headquartered in Grayling, Michigan, Rack One LLC is a family-owned and operated company with a combined 60 years of devotion to the hunting industry. Check out all of Rack One’s fine products at your local retailer or online at For more information, contact: Rack One, 7756 Arcari Trail, Grayling, MI 49738; or e-mail Visit us on Facebook at

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