Grassroots Outdoor Alliance is pleased to announce that Werner Paddles has joined our organization as a Vendor Partner.

Over forty years ago, founder Werner Furrer Sr. saw a need to design and build his own kayak paddles. His goal was to give his family more enjoyment as they explored the waters of the Pacific North West. Today, a short distance from where the first paddle was built in the family garage, Werner Paddles now calls Sultan Washington home.

It is here that the employees of Werner’s design and production team handcraft the world’s finest kayak, canoe and stand up paddles. These folks pour their pride into every paddle to give their customers more enjoyment on the water. This pride and quality workmanship is evident every time you pick up a Werner Paddle. You see their unsurpassed attention to quality and feel it with every stroke.

The employees at Werner believe Advanced Designs and a Great Fit are the key ingredients to achieving Ultimate Paddle Performance. “Advanced Designs” mean much more than great blade designs and light weight construction. It includes maintaining bomber durability, shaping comfortable grips and providing amazing features to ensure all these features work together as a whole to create a well-balanced paddle.

Doug Ragan, Director of Sales shared his thoughts on Werner becoming a vendor partner with Grassroots Outdoor Alliance: “We are excited to be a part of Grassroots and looking forward to growing closer with its many members. Grassroots provides a super platform to partner with some of the smartest and strongest outdoor dealers in the industry.”

With such high product standards and a history of producing fine, quality products, Werner Paddles seems a natural fit to the Grassroots Outdoor Alliance. Ed McAlister, owner of River Sports Outfitters and Chairman of Grassroots Outdoor Alliance’s Paddle sport Vendor Committee, shared his thoughts on Werner Paddles: “Werner is the best paddling manufacturer in the industry and we could not ask for a better company in terms of quality product and staff to partner with. We’re thrilled to have them on board.”

Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at www.grassrootsoutdoors.com.

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