New Berlin, WI September 28, 2011Summer is over. Finally, this is our time – The Rise of the American Sportsman, presented by Cabela’s. Set to debut on Monday, October 3, Sportsman Channel’s dominant fourth quarter highlights 50 premiere episodes with epic hunts and relentless hunters.  The network’s all HD, Q4 lineup also features series premieres, including Beau Knows Outdoors, featuring Beau Turner, the son of Ted Turner, plus new seasons of returning favorites likes Personal Defense TV, Arrow Affliction and Fly Fishing the World.

To see a sneak preview, watch a short video on Sportsman’s Facebook page:  http://on.fb.me/pMMZS1

“Sportsman’s fall campaign theme is a celebration of the strength, numbers and passion of The American Sportsman,” said Gavin Harvey, Sportsman Channel CEO. “Right now, millions of hunters and anglers are ‘rising up’ and taking to the field. And when they come home, Sportsman is there with the most exciting outdoor program premieres in all of television.”

Hosting his first television series, Turner, the son of CNN founder and philanthropist Ted Turner, promises viewers a new type of outdoors program focusing not only on world-class hunting and fishing, but land conservation and management issues as he oversees Turner Enterprises’ more than two million acres. Beau Knows Outdoors will also have a strong focus on youth participation and recruitment. Watch the season premiere Thursday, October 6 at 10:30 pm EST.

This quarter, Sportsman is offering 50 new episode premieres across your favorite shows including: Family Traditions with Haley Heath, Whitetail Country, Country Boys Outdoors, Whitetail Properties, Savage Outdoors, Bowhunter TV, The Bear Whisperer, Easton Bowhunting, In-Fisherman, Brotherhood Outdoors, On Your Own Adventures, Extreme Outer Limits TV, Doug Koenig’s Championship Season, Territories Wild, The Fowl Life with Chad Belding, Ice Fishing Guide and Tac TV. For show descriptions and air times, visit http://www.thesportsmanchannel.com/

Sportsman Channel’s intensive growth continues with the recent launch of Sportsman On Demand on DIRECTV Cinema and Sportsman HD launches in Chicago, Ill. and Little Rock, Ark.

About Sportsman Channel: Launched in 2003, Sportsman Channel is the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities.  Sportsman Channel is now available in HD, check with your local cable or satellite provider. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel reaches 27 million U.S. television households and is a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Visit www.thesportsmanchannel.com, follow on Twitter, @SPORTSMANchnl (www.twitter.com/SPORTSMANchnl), become a Fan on Facebook, www.facebook.com/sportsmanchannel and download Sportsman App at www.itunes.com/appstore

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