North Fort Myers, Fla. – A 30-year anniversary is a very big deal in the recreational boating industry. Anticipating its big Three-Oh, Southwest Florida Yachts announced a three-year “Berth Day” party culminating in 2014.

Barb Hansen, co-owner and manager, said the premier chartering firm will give charter customers free cruising days in 2012, 2013 and 2014 on all power and sailing vessels.

Hansen said it works like this: if you set up a three-days or longer cruise between December 15 and April 30 you’ll get one free cruising day. That’s the winter season. And if you cruise in the summer season you’ll get two free cruising days.

“It feels very good to be cruising toward another milestone,” said Hansen. She started Southwest Florida Yachts with her husband Vic in 1984 and once described the big decision this way:

“The year was 1984. Nuclear arms controls with the Soviet Union were unraveling. The prime loan rate was 13 percent. Vic and I started Southwest Florida Yachts. I guess we were in an ‘Oh, what the heck’ state of mind. Hey, if you’re going to get hit by a nuclear bomb, why not move to Florida, get married, start a yacht chartering business and a yacht school and, as they say, live happily ever after.”

So far, so very good, Hansen reports.

Today, the company maintains 11 power yachts from 32 to 50 feet at its headquarters at Marinatown Marina in N. Fort Myers just off the Caloosahatchee River. This provides convenient access to the scenic and protected Gulf cruising channels around Pine Island and along Sanibel-Captiva and other Gulf of Mexico barrier islands. The five-vessel sailing fleet charter base is Burnt Store Marina in Punta Gorda on beautiful Charlotte Harbor. Casting off from either location gives charterers access to what many consider the number one cruising area in the United States.

Southwest Florida is ranked as one of the best cruising and sailing areas in the world. Visitors have scored the barrier islands of Sanibel and Captiva as the best islands to visit for their ambiance, beaches, friendliness, restaurants and scenery.

For more information visit www.swfyachts.com, email info@swfyachts.com or phone 800-262-7939 or 239-656-1339.

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