KATY, Texas, October 10, 2011 – Igloo Products Corp, the nation’s oldest and largest designer, manufacturer and marketer of insulated coolers and products for the outdoors, has named Gemline® as a preferred North American distributor for soft-sided coolers marketed to the promotional products industry. The agreement begins on January 1, 2012. The Igloo® soft-sided cooler product line will be launched as part of the Gemline product offering to the promotional products industry in spring 2012.

According to David Thornhill, Igloo Executive Vice President, the agreement joins two strong companies with similar pedigrees. “Since founding the product category, Igloo has remained the #1 brand in coolers in the retail market worldwide. This agreement with Gemline puts our products in the hands of a company whose reputation in the promotional products category is second to none. Both companies are known for quality products and effective marketing. We look forward to great synergies coming from this relationship.”

Says Gemline President, Jonathan Isaacson, Igloo is a great fit for his product offering. “We’re proud to add Igloo to the brands we market in the promotional products category,” he said. “As a pioneer in the retail cooler market, Igloo is a great complement to our current product portfolio,” he said. “Known for its high-quality products, Igloo will strengthen our offering with a broader assortment of upscale designs. We look forward to this new partnership and know that our customers will enthusiastically welcome Igloo to our spring 2012 offering.”

For more information on Igloo’s new distributor agreement with Gemline, a downloadable version of this release, or any other product or company issue, visit the company’s Web site at www.igloocoolers.com or contact Sue Miller Payton at smpayton@igloocorp.com.

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