Minneapolis Oct. 12, 2011 – FLW Outdoors, the world’s leading tournament fishing organization, announced Thursday that Strike Pro America, the U.S. based operation for the lure giant Strike Pro, has reached an official sponsorship agreement with FLW Outdoors. Terms of the agreement were not disclosed.

“The consistent quality and overall craftsmanship of Strike Pro lures speaks for itself,” said Trisha Blake, president of the FLW Outdoors Marketing Division. “The value of excellent equipment, especially in our industry, does not go unnoticed. We’re excited about this partnership and believe it will be mutually beneficial to everyone involved.”

As part of the sponsorship Strike Pro America will retain exclusive exposure across all platforms of FLW Outdoors, including its tournaments, FLW Outdoors’ multiple websites, FLW Outdoors Magazine and various FLW Outdoors events.

“We’re thrilled to be joining FLW Outdoors as a 2012 Sponsor,” said Chris Gonzales, CEO of Strike Pro America. I have been in the fishing business for more than thirty years and watched as FLW has grown and changed our industry. This partnership will help us connect with our customer-base in a new way and share our products with fishing fans across the country.

With nearly 40 years of experience in manufacturing lures, Strike Pro has established itself as an industry leader. What began as a small operation dedicated to jigs and spinners, Strike Pro expanded its product line to include a variety of hard lures, wooden lures and spinnerbaits. Now, with over 500 models and 4,000 different color patterns, Strike Pro represents the benchmark for tournament fishing lures.

ABOUT FLW OUTDOORS

FLW Outdoors is the best in fishing, on and off the water. Anglers worldwide can compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world’s richest fantasy sports game, FLW Fantasy Fishing presented by Straight Talk, where competitors can play for free as well as sign up for Player’s Advantage to gain an edge. For more information about FLW Outdoors and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com.

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