Somerset, NJ  – The International Fly Fishing Film Festival will join The Fly Fishing Show at five show sites in 2012, jointly announced Chris Bird of the Film Festival and Ben Furimsky, representing The Fly Fishing Show.

Film Festival screenings will be held immediately following the conclusion of the Fly Fishing Show, about 6:30 p.m. depending on the venue.  There will be separate admission charged for the films, but will be discounted for those attending the Fly Fishing Show, said Furimsky.  Complete information will be posted on www.flyfishingshow.com.

Fly Fishing Show locations which will host International Fly Fishing Film Festival showings include Denver, Jan. 6; Marlborough, Mass., Jan. 20; Somerset, NJ, Jan. 27; Lancaster, Penn., Feb. 18; and Pasadena, Calif. March 3.

According to Film Festival producers, “The International Fly Fishing Film Festival (IF4) consists of 16 short and feature length films produced by professional and amateur filmmakers from all corners of the globe, showcasing the passion, lifestyle and culture of fly fishing. From steelhead in Northern BC to chasing multiple species in Costa Rica, the variety of films will pique the interest of all anglers. IF4 contains exclusive content not available in any other fly fishing film event.”

“The Fly Fishing Show is a perfect platform for the International Fly Fishing Film Festival,” says co-founder Chris Bird, “At its core, the festival was designed to act as a catalyst in efforts to generate genuine excitement among the sports’ enthusiasts.  Films at the end of the Fly Fishing Show day are the ideal place to convert and take advantage of that excitement,” he said.

“The film festival adds an after hour social event full of entertainment and energy that will mesh well with the high level of education, travel and retail sales that our shows already possess. This addition really completes the package for a full weekend event under one roof,” added Furimsky.

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