Chester, Va., October 20, 2011 – Carl Zeiss Sports Optics has expanded its communications team as the company continues to implement its aggressive growth strategy.  Robert J. Kaleta has been promoted to Director of Communications and Technical Operations.  Formerly Technical Services Manager and Hunting Product Specialist for Zeiss, Kaleta will manage the newly expanded ZEISS communications team while continuing to function in his roles of product development and technical support for North America, especially within the hunting and shooting market segments.

Shannon Jackson of Shannon Jackson Public Relations will continue to serve as the primary ZEISS contact for writers in the hunting and shooting channels.

“As we grow the company at a rapid pace, it is important for us to expand our communications team and have a dedicated communications manager internally,” said Michael A. Jensen, President of Carl Zeiss Sports Optics. “Bob Kaleta’s years of experience as a hunter, avid outdoorsman and optical expert make him an excellent choice for this role. His industry relations with media and other big brand companies are deep.”

Kaleta has been a Carl Zeiss employee for 21 years.  Prior to joining the Sports Optics division, he worked for the Carl Zeiss Systems Technology and Rx Lens divisions.   Kaleta is an avid hunter with SCI and Boone and Crockett record-book entries.   He is well connected with the industry media and has participated in numerous outdoor radio and television interviews.  He has also participated in many industry hunts and has excellent relationships within the guide and outfitter community.

Kaleta enjoys wilderness hunting, long-distance shooting, handgun hunting and an outdoor lifestyle with his family.  He is also a member of the NRA, SCI, SCI North American Handgun Hunter’s Chapter, and the Rocky Mountain Elk Foundation.

“I look forward to the opportunity and continued involvement with the exceptional staff of many dedicated individuals who contribute to our ever increasing growth at Carl Zeiss Sports Optics,” said Robert J. Kaleta, Director of Communications and Technical Operations for Carl Zeiss Sports Optics. “Having been involved during my career with several Zeiss divisions, I can confirm that the dynamic energy and forward momentum within sports optics is always being optimized to support this growth.  We set our sights always higher and by strengthening our public relations and communications team, we will continue to deliver the clear and concise message that is expected from a premium quality brand like Zeiss.”

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