Gatlinburg, TN October 20, 2011 — Nantahala Outdoor Center announces the opening of its retail concept shop from The North Face located inside NOC’s retail store in Gatlinburg, and will celebrate with a full day of events Saturday, Oct. 22.

Covering 1,000 square feet of space within NOC Gatlinburg, the specialty shop designed and merchandised by The North Face will showcase products from The North Face’s full line. Featuring gear, footwear, outerwear and apparel for hiking, camping, running, snow sports and casual, customers will be able to shop unique and top selling items from the popular brand.

“We are thrilled to open our doors to The North Face. They are a premium outdoor lifestyle brand in line with our mission and values. This reinforces a very dynamic retail partnership,” says NOC President and CEO Sutton Bacon.

Providing a full-line of guided outdoor activities as well as 18,000 square feet of retail space, NOC Gatlinburg is the definitive resource for outdoor trip planning in the Smokies area, and provides complete outfitting and expert advice for exploring the neighboring Great Smoky Mountains National Park.

Join NOC for a Summit Shop grand opening celebration Saturday, Oct. 22 at NOC’s store in downtown Gatlinburg, Tenn. The event is free and open to the public. Event activities include:

Door prizes – Enter to win a Denali Fleece Jacket from The North Face, $100 NOC gift card and more.

· Giveaways and Product Demonstrations – Enjoy free giveaways from NOC and The North Face, while learning about brand new 2011 products from The North Face’s Technical Rep.

Live Radio Broadcast – DJs from The Mixx 105.5 morning show will be live in-store 11am-1pm.

Refreshments – Relax by the fireplace while enjoying beverages, and sample meals and snacks from our camp cooking experts.

Mountaineering Photo Booth – Have your picture taken on Mount Everest, without leaving Tennessee!

For more information, visit www.noc.com.

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