Jeep and Mopar Unveil Six New Vehicles for the 46th Annual Moab Easter Jeep Safari
This week Easter Jeep Safari is in full swing in Moab, Utah. Moab is the Mecca for off-road enthusiasts. The ultimate celebration of 4x4ing is the annual Easter Jeep Safari. This year marks the 46th year for the legendary Jeep event. For nine days (March 31 –April 8 ) thousands of die hard off-road enthusiasts converge on this sleepy little town in south-eastern Utah to partake in some of the most extreme trails and most beautiful scenery in the world.
This year, Jeep decided to develop 6 unique vehicles and debut them at East Jeep Safari. To create these off road machines, Jeep teamed with Mopar, a company celebrating its 75th year in business, using only Mopar and Jeep accessories. There are currently more than 1,000 accessories and performance parts for Jeep vehicles.
“We’re delighted to showcase six new vehicles to our loyal Jeep fans at this year’s Moab Easter Jeep Safari,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “The Jeep Safari has long been a great way for Jeep to connect with its core audience. We look forward to spending the week demonstrating our latest potential production and customization ideas and gathering instant feedback from the most knowledgeable 4×4 enthusiasts in the world.”
The Six Vehicles are…
- Jeep Grand Cherokee Trailhawk Concept adds even more legendary Jeep 4×4 capability
- Jeep Wrangler Apache introduces new Mopar 6.4-liter HEMI V-8 conversion kit
- Mighty FC Concept features Mopar portal axles; harkens back to Jeep Forward Control models of 1950s and 1960s
- Jeep J-12 Concept: extended version of Mopar JK-8 conversion kit
- Mopar-accessorized Jeep Wrangler showcases many of the more than 250 Mopar offerings available for Wrangler
- Jeep Wrangler Traildozer: extreme 37-inch tires and another interpretation of a V-8 Wrangler
- Mopar creates new off-road division to develop Jeep Authentic Parts and Accessories
This is not the first time Jeep has chosen Easter Jeep Safari to debut products. Since 2002 Jeep has created more than 30 unique concept vehicles and has brought all of them to Moab to be seen by jeeping enthusiasts.
In addition to showing off these cool off road machines, Mopar also announced the creation of an off-road division that will create Jeep Authentic Parts and Accessories.
“Mopar is tapping into a growing trend among extreme Jeep enthusiasts who want even more power and capability on the trail,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “This year, Mopar is pushing the envelope in this arena by offering our customers new Pro 60 portal axles and a new HEMI conversion kit, which we will showcase in these new vehicles. In addition, to further maximize our presence in the off-road market, we are creating a Mopar Off-Road division to develop Jeep Authentic Parts and Accessories.”