Snowboarding will be a bit hotter during 2012. Chas Guldemond, one of the world’s top-ranked snowboarders, has signed on with Texas Pete to endorse the hot sauce on slopes around the world throughout 2012.
Guldemond is enjoying a scorching 2011-2012 season: taking first place at the World Snowboard Championships in Oslo, Norway; first at the Mammoth Grand Prix; first at the Burton Canadian Open; and recording top-10 finishes at the European Winter X Games (Tignes, France), Breckenridge (Colorado) Dew Tour, and Toyota Big Air (Sapporo, Japan). Guldemond, a native of Laconia, NH, has been snowboarding since he was 9 years old.
Texas Pete Hot Sauce proudly supports action sports athletes and events such as X Games. At Winter X Games 16 in January of this year, Texas Pete sponsored ESPN’s live athlete chats and offered amenities and samples to the fans.
“We are proud to support such a skilled athlete as Chas Guldemond,” said Glenn Garner, director of marketing for TW Garner Food Company, the makers of Texas Pete Hot Sauce. “Chas will be a goodwill ambassador for Texas Pete throughout the year. We’ll all be rooting him on as he seeks to make 2012 his best competitive year yet.”
“I am extremely excited to be paired up with Texas Pete – a really cool brand,” said Guldemond. “I appreciate their support and confidence in me and look forward to promoting their hot sauce this year and beyond.”