Traditions Media Adds Writer With Fishing’s Sweetest “Soul Patch”


The son of a masked AWA professional wrestler and 6th generation Viking pirate, Jim Edlund… (Now that would make for a compelling story and biography, wouldn’t it?) Actually, what we’re simply trying to say is that Jim Edlund is hanging out with the cool kids.

“Jim is one of the new elite in outdoor communications,” says Traditions Media President Noel Vick. “He gets the ‘it.’ It being the cycle of life of a product – the branding, promotions, marketing and timing that converge to make quality products move through the sales channels.

“But you still have to wield a creative pen and have brackish water running through your veins. Anyone who has read Jim’s stuff knows he’s street savvy, really knows fishing, and is masterful at communicating everything from the latest tackle trends to hottest techniques.”

Jim Edlund grew up in the retail tackle and wholesale bait business in Otter Tail County, Minnesota, where he learned to fish, hunt and trap bait from his fishing guide father, retired Air Force Major LeRoy “Pee Wee” Edlund.

Edlund is an alumnus of Camp Fish, a former Minnesota 4-H Fisheries Grand Champion and a student of all things fishing.

Edlund has a B.A. in English from Carleton College, an M.A. in English from the University of St. Thomas and coursework toward a degree in fisheries.

Edlund has spent the past 12 years working in marketing and PR for the professional audio, musical instrument and fishing industries, including an eight-year stint with German industrial manufacturer Bosch.

Up until recently Edlund was the web/social media editor at the North American Fishing Club, where he created content for, daily eNews “Fishin’ Informer,” the company’s Facebook page and YouTube channel and North American Fisherman magazine.

He is still a freelance contributor to the daily eNews “Fishin’ Informer,” North American Fisherman and other fishing publications. He’s also an independent fishing video and audio soundtrack producer.

Edlund is a diehard multi-species angler who thrives anywhere there’s water, ice and fish.

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