Point6, makers of premium merino wool socks engineered to deliver the ultimate in performance and comfort, will enlist Treehouse Communications as the brand continues to expand its product collection and market reach.
Founded in 2011 by Theresa Blake, Treehouse Communications will work with Point6 to develop brand communications strategies that encompass public relations, brand architecture and social media marketing. Blake brings 14-years of experience working in the ski, natural grocery and outdoor markets, and has a self-proclaimed fetish for good socks.
“We’re excited to partner with Treehouse during this pivotal time of growth at Point6,” said Peter Duke, CEO for Point6.
“Theresa’s experience with branding, combined with providing public relations and social media marketing support, will enable our team to continue its focus on product development and sales. As Point6 continues to grow, our goal is to further integrate a cohesive marketing strategy across all aspects of the business.”
Point6 owners and founders, Peter and Patty Duke helped introduce merino wool to the outdoor industry nearly 20-years ago, and have been working to educate the market about the performance benefits of nature’s miracle fiber ever since. With decades of combined merino expertise, the Duke’s launched Point6 in 2008 and along with it introduced new technologies for merino products that are softer and more durable.
“I couldn’t be happier to work with Point6,” said Theresa Blake, owner and founder of Treehouse Communications. “Point6 is a stellar brand with great products, and great people to boot. It’s exciting and an honor to help them as they launch their brand to the next level.”
In addition to outdoor and snowsports, Treehouse will work to further position the Point6 brand in the cycling and running categories, and will help implement go-to-market strategies for new product launches and company initiatives.