Vanguard USA, global leader in sporting optics, shooting accessories, and photo-video accessories since 1986, has hired Robert DeRosier as marketing executive overseeing all North American marketing activities related to the company’s Outdoor division. DeRosier brings several years of experience in advertising, content management, and mobile and social marketing, as well as a strong background in the outdoors, hunting, and shooting sports to the position.
As marketing executive, DeRosier will be responsible for all aspects of Vanguard’s comprehensive marketing program, including national and regional branding efforts via advertising and media outreach through all channels, from TV, to print, to web, social, and other grass roots efforts.
DeRosier brings a wealth of knowledge regarding the outdoors and outdoor industry. Most recently, he spent two years with Outdoor Hub, a leader in the outdoor enthusiast digital space, where he built and oversaw a comprehensive system of outdoors bloggers, developed and managed the company’s expansive social media strategy, and managed a sales territory that included Michigan, Kentucky, Tennessee, and Western Pennsylvania.
“Rob’s extensive background in and passion for the outdoors industry and expertise in brand building from the ground up will be a huge asset to us,” said Thomas Delhey, national sales manager for Vanguard USA’s outdoor division. “We couldn’t be happier to have him on board.”
To learn more about Vanguard USA and its product line, visit www.vanguardworld.com or call (800) 875-3322.