AcuSport On-Target Range Program Partners to Release New Products at NRA Show


AcuSport Corporation, a leading distributor of shooting and hunting products, announces an exciting new OnTarget Range Program retail event in conjunction with new product releases from Beretta, Springfield, Ruger and FNH. The On-Target solution provides shooting ranges with the ability to manage their range businesses more effectively. Through the On-Target Range Program independent retailers have the advocacy of industry experts with decades of experience. In addition to consultation and support, retailers gain exclusive manufacturer promotion opportunities like this upcoming range event.

During the upcoming NRA show in St. Louis, OnTarget will be on hand as eight (8) newly-introduced products for 2012 are presented to the public for the first time. Beretta will feature their new Nano, FNH will promote the all-new FNS9 9mm in black or stainless steel along with the FNS 40SW in black or stainless steel. Ruger will feature the new 10/22 Takedown Carbine and the SR22. The line-up will be rounded out with the all-new Springfield XDS. This promotion will be offered in three local, independent retail stores: Top Gun Shooting Sports of Arnold, MO; Ultimate Defense Firing Range & Training Center of St. Peters, MO and Metro Shooting Supplies II of Bridgeton, MO. These retailers will be running in-store range promotions from April 11 – April 18, 2012 that will feature an opportunity for interested end-consumers to shoot these new products and experience them first-hand.

Doug VanderWoude, OnTarget Range Manager, says “It’s all about making it easy for the range owners to quickly get new products into their ranges for consumers to try.” The

AcuSport On-Target offering is committed to creating value for the independent retailer.

The program was created to offer retailers all range essentials in one place, product specials, marketing opportunities, and consulting services, making this truly a one-stop solution for range owners. Additional range operation support is provided by the AcuSport AdVantage Marketing Solution, which will encourage end-consumers to visit their stores. As part of the program retailers can create signage and customized point-of-sale materials to help build brand awareness and drive sales. Each manufacturer partner will place event flyers in their booth at the NRA Show to direct end-consumers to participating stores. Doug reports, “I’m excited to be able to enhance the

On-Target range offering and provide assistance to independent firearms retailers.” Doug can be contacted at 1-800-543-3150 Ext. 6296 or via e-Mail at [email protected].

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