Fast Growing Sales Fuel Expansion of Snow Peak’s U.S. Headquarters
OutdoorHub 04.10.12
Snow Peak, the innovative outdoor lifestyle company, announced today that the company is expanding their U.S. headquarters as part of the brand’s growth strategy in North America. In addition to the larger office and increased warehouse space, the brand will open a retail showroom, the first of its kind in the United States.
“With our fast growing sales, Snow Peak has set in motion a plan to expand our infrastructure to improve our distribution bandwidth,” said Nate Borne, general manager, Snow Peak USA. “A key component to our strategy is the expanded warehouse space that our new location provides.”
In addition to the new headquarters, Snow Peak is upgrading their inventory tracking system, increasing staff to support growth, and working to increase production levels in Japan, all part of the brand’s investment in the infrastructure of Snow Peak USA.
Snow Peak’s new office and warehouse space is nearly double their current space and will open May 1, 2012 in Portland’s thriving Pearl District. The new retail showroom will open early August and will be the only location where consumers can experience the breadth of the Snow Peak collection in North America.
“We decided to open the retail showroom with the increased demand for our luxury camping products. We are seeing beyond the stoves and cookware that we are primarily known for in the U.S.,” said Borne. “It is thrilling to be able to finally offer the entire Snow Peak assortment in a single location to the American consumer.”
