Nicole Herranen has joined Leupold & Stevens, Inc. as national accounts merchandising specialist.

Herranen brings nearly 20 years of experience that includes merchandising, product design and development, international buying and retail operations. Prior to joining Leupold, she served as direct sales manager for Li-Ning Sports USA, Inc. in Portland, Ore. She previously worked at Columbia Sportswear Company in Portland for 12 years, holding several positions including merchandise manager for hunting, fishing and accessories.

“Nicole is an accomplished marketer who has extensive experience in the outdoor industry with world-class brands,” said Pat Mundy, senior marketing manager for Leupold & Stevens, Inc. “She is a great addition to our growing team.”

Herranen is a graduate of Oregon State University, where she earned a Bachelor of Science degree in merchandising management.

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