Pringles Renews FLW Sponsorship for 2012 Season


FLW, the world’s premier tournament-fishing organization, announced today that it will continue its partnership with Pringles for the upcoming 2012 season.

Professional angler Vic Vatalaro will once again represent Pringles on the Walmart FLW Tour. Vatalaro has more than $800,000 in career tournament winnings, has 18 career top-10 tournament finishes and has qualified for the Forrest Wood Cup four times.

Through its sponsorship agreement, Pringles will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing and FLW Walleye Fishing magazines and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

“We are thrilled to extend our partnership with Pringles,” said Trisha Blake, President of FLW Marketing Division. “Their line of snack products are enjoyed by people around the world, and are a great fit with the FLW family of sponsors.”

Pringles offers consumers a variety of snacking options including Original Pringles, Pringles Multigrain, Pringles Xtreme, and Pringles Stix.

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