Anyone who wants free Sitka Gear (and really, who doesn’t?) should enter the Sitka //Diverge// Photo Contest and Giveaway, which launched Friday on the gear maker’s Facebook Page.

The winning photo will appear in Sitka Gear’s 2012 Catalog, earning the photographer a full Sitka System, from base layer to backpack, worth roughly $1,500. Hunters not endowed with a golden lens can still enter the Giveaway, no photo necessary, for a chance to win one of five Sitka 90% Jackets, worth $249 each.

The contest is designed to give entrants an opportunity to diverge from the mainstream hunting industry.

“In the hunting world, we see the same photo over and over: a guy poses, grins, and grips a dead animal by the antlers,” says David Brinker, Sitka Gear Marketing Director. “But what about the other 99.9% of the experience? That’s what we want to see.”

“There are so many ways to tell the story of a hunt beyond the same old ‘grip and grin,’” Brinker says. “It’s something we’ve been doing since the company’s inception – the photos in our ads and catalogs, and in the short videos on sitkafilms.com. We know there are others documenting their hunts in beautiful and unconventional ways, and we want to give them a stage to show us all what they’re up to.”

Check the past Sitka catalog shot below and at the top of the article for some inspiration:

The deadline for photo submissions is this Sunday, April 22, at 11:59 p.m. EDT, and hunters can enter the giveaway until Monday, April 30, at 11:59 p.m. All winners will be notified in the first days of May.

TO ENTER and see photos that have already been submitted, go to Facebook.com/sitkagear.

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