Cabela’s Announces Wanna Go Fishing for Millions? Promotion



Cabela’s Incorporated, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, announced today Wanna Go Fishing for Millions?, a contest giving anglers a shot at up to $2 million in cash and more than $225,000 in additional prizes by catching tagged fish in select lakes across the United States. The competition begins May 5.

Cabela’s, Outdoor Channel, Wanna Go Fishing TV and Geico are tagging fish in lakes across 19 states – Arizona, Colorado, Connecticut, Idaho, Illinois, Indiana, Kansas, Louisiana, Maine, Nebraska, Nevada, Oregon, Pennsylvania, South Dakota, Texas, Utah, Washington, West Virginia and Wisconsin – and every tagged fish caught will be a winner.

The premise is simple: catch specially tagged fish, and win prizes ranging from Cabela’s gift cards to boats to $2 million. Wanna Go Fishing for Millions? debuted in 2011.

“Wanna Go Fishing for Millions? is a great catch for many reasons,” said Cabela’s Chief Executive Officer Tommy Millner. “The heart of the competition is to promote fishing on local waters and encourage families to spend time together – with a chance, of course, to hook great prizes.”

In 2011, 143 winning fish were caught in Wanna Go Fishing for Millions?

One of the tagged fish could be worth $1 million. The grand prize will be doubled to $2 million for participants who are current users of the Cabela’s Fish Recon app or who download the Cabela’s Fish Recon app to their smartphone, sponsored by Geico.

Other prizes include two Ranger 520Z Bass Series Comanche boats and trailers with Evinrude outboard motors, valued at $65,000 each, as well as more than $20,000 in gear from Costa sunglasses, Abu Garcia and Rapala.

All rules and requirements, as well as contest details and registration information, can be found at the contest website, Registration begins April 19 and participants must pre-register before fishing. Cabela’s will release the list of lakes before the promotion begins to those who pre-register. Winners of specific prizes will be announced after the promotion ends July 8.

Species to be tagged this year include largemouth bass, smallmouth bass, spotted bass, white bass, striped bass, perch, cutthroat trout, rainbow trout, brown trout, lake trout, walleye, crappie, wiper, bluegill and channel catfish. Species will vary state-to-state.

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