San Francisco adventure travel gear company Boreas announces the hiring of YPS Inc. to handle sales in Washington, Oregon, Idaho, Montana, and Alaska. YPS Inc. owner Ned Johnson along with three outside reps and office manager will be managing the Pacific Northwest territory from their home base of Seattle, WA.

“Everyone at YPS is excited to be involved with developing the Boreas brand,” says YPS Inc. owner Ned Johnson. “We were immediately impressed with the design and sophistication of the packs and believe that the marketplace will embrace Boreas as a refreshing new face in the Outdoor Industry.”

“We are very excited to welcome YPS Inc. to the Boreas team and family,” says Anders Johnson, Boreas Sales Manager. “They have over three decades of experience in the outdoor industry specializing in hiking, cycling, water sports, and winter sports making them a great addition.”

Boreas makes outdoor equipment you can use everyday: beautiful, practical, hardwearing stuff for passionate people with things to do. We believe the best gear is neither complicated nor expensive, that it should be as versatile as the person using it, and that there’s no reason to compromise form for function.

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