Sportsman Channel’s “Made in America” Q3 Campaign Highlights Network’s Personalities and America’s Sportsmen and Sportswomen
OutdoorHub 06.12.12
Sportsman Channel, the leader in outdoor TV for the American Sportsman, is gearing up for its largest marketing promotion to date with its newly created “Made in America” Q3 premiere week campaign. The “Made in America” campaign highlights the network’s premier experts and hosts, as well as our nation’s vast outdoor opportunities for the more than 82 million American sportsmen and women. The campaign, which bows June 25, is a multimillion dollar, multimedia effort that will garner in excess of 200 million impressions.
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“Proud, Brave, Free – these are words and values that define America and the American Sportsman,” said Sportsman Channel CEO Gavin Harvey. “Sportsman’s ‘Made in America’ campaign is both a celebration of this great lifestyle, and a commitment to its endurance. Our Q3 lineup is our strongest ever—headlined by the industry’s most compelling and entertaining experts—and deserves a campaign of this passion and promotion.”
Chevrolet’s Silverado, the official truck of the outdoors and proud partner of the Sportsman Channel, will be the presenting sponsor of the “Made in America” premiere week, marking Silverado’s second presenting sponsorship since joining the network in April 2012.
“Made in America” will leverage the combined resources of Sportsman Channel and sister company IMO, the largest media company in the outdoor-enthusiast category. The campaign will run across IMO’s vast outdoor media properties, including its 14 industry-leading enthusiast magazines and 17 websites, which include perennial brands such as Guns & Ammo, In-Fisherman, Petersen’s Hunting, North American Whitetail and Fly Fisherman, to name a few. The centerpiece of the campaign is an entertaining, informative 16-page editorial review of Sportsman’s best-in-class programming that readers can sample in print, online and social outlets. Sportsman Channel’s SD and HD networks, website, email database, and social channels will also devote heavy promotion.
The campaign supports the network’s Q3 lineup that includes 575 hours of new content, including 22 brand-new series and 70 returning series with all-new episodes, featuring the network’s battled-tested hunters, legendary anglers and top experts. Some highlights include all new seasons of MeatEater with expert hunter, chef and author Steven Rinella; PigMan: The Series with Brian “Pig Man” Quaca; The Fowl Life with Chad Belding; Family Traditions with Haley Heath, On Your Own Adventures, with Randy Newberg; and Craig Boddington, Kevin Steele, and Mike Schoby from Petersen’s Hunting. Sportsman Channel also welcomes brand-new series like Ruger Inside & Out, World of Beretta, Gold Tip’s Name the Game and more.
Sportsman will be releasing their full Q3 programming lineup on June 18. Q3 begins on June 25.
