North America’s only television network, online and mobile platform dedicated exclusively to fishing and outdoor enthusiasts, announced today the appointment of Keri Mahe as Vice President Sales and Sponsorship. Mahe is responsible for all advertising, sponsorship and related programs at WFN, creating best-in-class marketing partnerships across the United States, Canada and the Caribbean.
Mahe brings with her over 14 years of media sales and account experience, most recently as Account Manager with the Bonnier Mountain Group’s SKI, Skiing and Skiing Business brands, all part of Bonnier Corporation, one of the largest consumer-publishing groups in the United States.
Prior to her work with Bonnier Corporation, Mahe led key accounts in ad sales and integrated sponsorship opportunities with Vanity Fair, InStyle and Reader’s Digest magazines. Her work expands all aspects of media outlets including print, digital, and mobile applications for clients such as BMW, American Express, Coca-Cola and Marriott.
“We’re excited to add Keri to our advertising team,” said Mark Rubinstein, President and CEO of WFN. “Her experience and track-record with worldwide brands will enable WFN to strengthen our marketing partnerships and develop new opportunities for existing and new clients.”
Mahe will be based out of WFN’s Denver, CO headquarters.
Image courtesy World Fishing Network