PrimaLoft, the world leader in performance insulations and yarns, and sponsor of the Banff Mountain Film and Book Festival, is proud to announce the winner of its “Banff or Bust” Sweepstakes. Randomly selected from over 10,740 entries, Larry Roberts, of Winnipeg, Manitoba, has been named as the 2012 sweepstakes winner.

Mr. Roberts, a film aficionado and part-time actor, and his wife, Monica, will receive roundtrip air travel to the 2012 Festival in scenic Banff, Alberta, Canada, November 1 – 4, 2012, courtesy of PrimaLoft. Mr. and Mrs. Roberts will enjoy VIP access to all Banff Mountain Festival events, films, lectures and private social functions and four (4) nights hotel accommodations as part of the package. Mr. Roberts will also receive two limited edition jackets insulated with PrimaLoft, and socks made with PrimaLoft YARN. The complete prize package has an estimated value of $5,000.

The Banff Mountain Film and Book Festival sweepstakes was designed by PrimaLoft in 2010 to offer outdoor enthusiasts an opportunity to attend the world-renowned film festival, in addition to experiencing the industry’s products, films, books, and speakers covering every angle of the outdoors, such as: climbing, mountain expeditions and cultural exchanges – all in beautiful Banff, Canada.

“I’m very excited to have won this year’s sweepstakes,” said Larry Roberts, 2012 Banff Mountain Film and Book Festival sweepstakes winner. “My wife and I are very familiar with the outdoor beauty of the Banff region. We honeymooned there and we’ve continued to enjoy the area over the years on family vacations. We are very grateful to have won this year’s sweepstakes and we’re looking forward to experiencing the Banff Mountain Film Festival for the first time, as well as continuing our outdoor adventures in Banff.”

The Banff Mountain Film and Book Festival is one of the flagship programs of The Banff Centre. As one of the world’s pre-eminent mountain festivals, the Festival began more than 35 years ago in 1976 in the small Rocky Mountain town of Banff, Alberta. What began as a one-day festival of climbing films, has now blossomed into a nine-day event in Banff and a year-round, global film tour which encompasses over 500 screenings on all continents. PrimaLoft® has been a proud sponsor of the Banff Mountain Film Festival since 2009.

PrimaLoft is featured worldwide in leading outdoor brands such as The North Face, Spyder, Black Diamond, Patagonia, L.L. Bean, and Outdoor Research as the performance insulation and yarn of choice for outerwear, sleeping bags, gloves, footwear, accessories and socks.

Logo courtesy of PrimaLoft

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