In Thoroughbred racing it’s a garland of 554 roses. In college football it’s the Heisman Trophy. In fishing, it’s a “Best of Show” award presented each year in at ICAST, the world’s largest sportfishing tackle show.

Determined by votes from fishing industry media personnel and freelance writers from around the globe, ICAST ‘Best of Show’ awards take the pulse of the fishing industry each year, revealing the most vital, innovative and problem-solving products hatched. In short, the best of the best in an industry fueled by innovation.

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Perennially, one of the most-watched categories by industry heavyweights, media, dealers, and distributors is Best New Electronics—the nursery for perhaps the most advanced technologies in fishing. This excitement was palpable as throngs of show attendees talked with Humminbird product experts like Mark Gibson and Bill Carson and were walked through demos of how—for the first time ever—Humminbird 360 Imaging allows anglers to really see into the future.

Long story short, Humminbird emerged from ICAST as the fishing world’s equivalent of a Secretariat or Barry Sanders … for the second year in a row. In 2011 the Humminbird 1158c DI Combo scored top honors and this year 360 Imaging follows suit. Not doubt, it’s the biggest thing in fishing electronics since the introduction of Side Imaging.

Welcome Humminbird’s New 360 Imaging, the first technology to offer anglers complete around-the-boat underwater imaging. In a single sweep around the boat, 360 reveals high resolution images of structure, bait and FISH long before anglers get anywhere within casting range. Whether you’re a pro or a weekend angler, 360 puts your fishing into warp drive. Now you can eliminate unproductive water and find fish easier and faster, giving you a home lake advantage wherever you fish. And the stealth advantage is unreal. Spot and stalk fishing up to 300 feet away is now within reach.

“Think of the advantage anglers will have being able to see what’s in front of the boat without spooking the fish,” said Jeff Kolodzinski, Brand Manager, Humminbird. “Also, for the first time ever, an angler can have their boat in a stationary position and receive updated underwater images from around the entire boat. 360 Imaging allows you to see gamefish and baitfish swim by in real time.”

But don’t take it from us. Here’s are a couple video hors d’oeuvres that demonstrate the excitement.

Image and video courtesy of Traditions Media

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