Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor technology for more than 60 years, has announced a partnership with outdoor adventurer and survival expert Bear Grylls. Bushnell Outdoors and Grylls have partnered to launch a series of Bear Grylls signature products in 2013 including GPS devices, optics and a new portable power product.
Bear Grylls has established himself as one of the most sought after survival experts on an international stage. He currently can be seen hosting Discovery Channel’s Emmy nominated Man Vs Wild and Born Survivor TV series. Bear is an established author having written more than 10 books and is the No. 1 Best-Selling Author for Mud, Sweat & Tears. Off screen, Bear was one of the youngest Brits to climb Mt. Everest and has led record-breaking expeditions, from Antarctica to the Arctic, which in turn have generated more than $2.5 million for children around the world.
“The wild is unpredictable – and the best principle is to be well prepared. Simple, reliable, functional navigation equipment is therefore vital to all great adventures,” said Bear Grylls. “Working with Bushnell on a line of GPS products and outdoor sports optics has been a natural fit – and above all we’re excited to make it available to everyone.”
The Bear Grylls signature product line will be introduced in the fall with the launch of personal GPS products in Oct. 2012, followed by portable power and sports optics in Jan. 2013. More information about the partnership and product previews will be available at the Bushnell booth (#10001) at the Outdoor Retailer Summer Market in Salt Lake City, Utah.
For more than 60 years, Bushnell has been guided by a vision to provide the highest quality, most reliable and affordable sports optics products on the market. With leading marketing share across a number of sports optics categories and a host of awards for quality and performance, Bushnell is one of the most trusted brands by outdoorsman worldwide.