The starting gun for Project OR Cycle 9 figuratively fired today with a ceremonious design brief reveal. The challenge for five student designers will be to create a cruiser cycling outfit during the outdoor industry’s original 48-hour concept-to-prototype student design competition.

Held in conjunction with and filmed live at the Outdoor Retailer Summer Market trade show, the competition will run August 2-4, in the Salt Palace Convention Center meeting room 155 (co-located with the Design Center).

The winning design will use technical fabrics and applications to provide active comfort while defending against sweat and other signs of exertion. Going beyond stereotypical Lycra-based cycling clothing, the winning design will also reflect fashion forward design and appeal – a top and bottom combination that creates a statement for a variety of on-the-go situations.

As always, contestants must consider the garment’s full life cycle, its care requirements and how to incorporate repurposed materials. In the final stages of the competition, designers will identify and justify design for their outfit’s components and features.

The winning design will be announced on Saturday, August 4 at 2:20 p.m. at the location listed above.
For more information about Project OR, the competitor’s bios, or to view episodes of the reality-competition series, please visit the Project OR Web page.

Image courtesy Outdoor Retailer

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