Tomorrow’s Resources Unlimited, Inc. – manufacturer of T.R.U. Ball Archery Releases and AXCEL Archery Sights and Scopes – has inked a deal to become a bronze-level sponsor of USA Archery. Located in Madison Heights, Va., T.R.U., Inc. began with the formation of S&S Machine, Inc. by machinist Greg Summers, who began producing archery products in 1995.
T.R.U., Inc. has designed T.R.U. Ball Archery Releases since 1995, and began manufacturing AXCEL Archery Sights and Scopes in 2005, which have found their way onto the bows of top archers such as Olympian Brady Ellison and top compound archer Reo Wilde. Top bowhunters also making use of T.R.U. products include the Bone Collector Team of Michael Waddell, Travis “T-Bone” Turner, and Nick Mundt.
High-performing archers will benefit directly from the new agreement, as AXCEL Archery Sights and Scopes will be offering product and discounts beginning in 2013 to the Para, Senior, Junior and Cadet United States Archery Teams (USAT). Most recently, AXCEL Archery Sights and Scopes outfitted members of the U.S. Olympic Team for Archery with custom-dipped red, white and blue sights, helping the team to have an all-American presence on the field at Lord’s Cricket Ground.
Ben Summers, Director of Operations for T.R.U., Inc., commented: “For decades, USA Archery has coached athletes to be their best in the sport of archery and in their personal lives. The organization works hard from the grassroots JOAD level to the elite World Championship level to build champions in whom America can take pride. T.R.U., Inc. is proud to be a sponsor of this incredible organization.”
“We are very excited to announce this important partnership,” explained Denise Parker, USA Archery CEO. “High performance archers demand top-level equipment, and T.R.U. Inc. has produced a sight that will help our top archers to go further. We are very excited to have T.R.U., Inc.’s support of our teams and programs.”
Summers further noted: “We are especially proud to offer equipment made by some of America’s finest CNC machinists for use by America’s finest archery athletes. We realize the incredible effort that Coach KiSik Lee and his staff have taken to build world-class athletes of the caliber and character of this year’s team. It is an honor to offer a product that we have build entirely in our Virginia factory to USA Archery members at every level of competition.”
Logo courtesy of USA Archery