Archer’s Choice Media, producers of the popular television series Archer’s Choice and The Choice, has partnered with Old World Industries, LLC for the 2013 season.  Archer’s Choice Media will integrate a variety of Peak product lines including Peak Antifreeze, Peak Motor Oil, BlueDEF Diesel Exhaust Fluid, and HERCULINER bed liners into its shows and online content.

“We are so proud and excited to be working with Old World Industries. We have been using many of their products for years. To partner with them and bring new and innovative ideas to all outdoorsmen and women is an opportunity we couldn’t pass up,” states Ralph and Vicki Cianciarulo.  “We know that they will excel in the hunting industry. Oh and by the way, Herculiner is awesome on our tree stands and platforms!”

“As an avid hunter myself, I appreciate Ralph and Vicki’s advice on getting the most from adventures in the outdoors,” said Bryan Emrich, Chief Marketing Officer for Old World Industries. “Our brands are a natural fit for the men and women who enjoy Archer’s Choice.  We’re proud to come onboard.”

Starting 4th Quarter of 2012 viewers will have an opportunity to see how HERCULINER and a variety of other Peak automotive products are able to improve their hunting lifestyle and increase their chances for success in the field.

Outdoor Channel air times for Archer’s Choice and The Choice are Monday 6:30pm, Friday 8:00am, and Sunday 12:00pm EST. Check your local listings for airing on WildTV in Canada.

For episode previews and additional information please visit

Logo courtesy Archer's Choice

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