Hard Core Brands, who is quickly becoming a dominate player in the waterfowl industry, is happy to announce their new Chief Merchandising Officer, Igor Anshakov. Mr. Anshakov’s responsibilities at Hard Core will be overseeing the company’s sourcing and purchasing strategies for E-Commerce, Retail and Wholesale. As one of Hard Core’s head executives, Anshakov will develop and implement corporate merchandising plans while managing gross margins, availability and inventory turns.

“We have incorporated a very detailed, strategic vision for Hard Core Brands. We are building a team of like-minded personnel with the ability to develop new and innovative products that sets us apart from our competitors. Igor helps to give us the strength to achieve our goals with his profuse professional history, deep experience and understanding in retail and merchandising. You will see 2013 as a pivot point for Hard Core Brands with new product introductions and dedication to the outdoor industry”, states Jim Schiefelbein, President and CEO of Hard Core.

In 1994, Anshakov received his Bachelor’s of Science degree in Physics from the University of Wisconsin. He got his Retail career start in 1994 at Circuit City. Igor was promoted over the years. These promotions eventually landed him the National Buyer position with Circuit City Stores, Inc. In 2003 Igor joined OfficeMax, Inc. as the Senior Category Manager. In 2008 he was named Vice President of Merchandising and held that position until recently joining Hard Core.

For more information on products that are designed and built for HARD CORE HUNTERS, please visit www.hardcore-brands.com.

Image courtesy Hard Core

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