NBC Sports Network will again be the official sponsor of the 2013 SHOT Show New Product Center–the showcase for innovative, new equipment being introduced to the hunting, shooting, outdoors and law enforcement markets.

NBC Sports is a long-established sports brand synonymous with big events and the highest-quality production and outdoor programming, which has been an integral part of this network since 1995, and will continue to live on in its new home, NBC Sports Outdoors.

The SHOT Show is owned and sponsored by the National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting and shooting sports industry, and is produced and managed by Reed Exhibitions. The show is the largest of its kind in the world, attracting more than 60,000 attendees and 1,600 companies exhibiting firearms, ammunition, outdoor apparel, law enforcement, optics, cutlery and related products and services.

“For many buyers and members of the media who attend the SHOT Show, their first stop is the New Product Center, which we are proud to announce will be sponsored again by the NBC Sports Network,” said Chris Dolnack, NSSF senior vice president and chief marketing officer. “At the NBC Sports Outdoors New Product Center, show attendees and media will be able to view some of the most exciting products consumers will be able to buy in 2013.”

The SHOT Show will run January 15-18 at the Sands Expo & Convention Center in Las Vegas. Learn more about the show at www.shotshow.org.

Logo courtesy NSSF/NBC

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