Rocky Brands Partners with Susan G. Komen for the Cure to Give Breast Cancer the Boot
OutdoorHub 10.11.12
Rocky and Durango, divisions of Rocky Brands are giving breast cancer the boot with new footwear styles designed to promote breast cancer awareness. Rocky Brands, Inc. is donating at least $10 per pair sold in connection with this product, with a guaranteed minimum donation of $25,000 to Susan G. Komen for the Cure.
“So many Rocky Brands associates and consumers have been affected in some way by breast cancer,” said Liz Horn, Vice President of Marketing at Rocky Brands. “These boots are a great way to support women and men who are fighting this disease, celebrate survivors and help find a cure.”
The Rocky outdoor boot is part of the Rocky Athletic Mobility collection, which incorporates PrimaLoft ECO FOOTWEAR insulation, Cordura/Clarino uppers, waterproof GORE-TEX fabric and a lightweight rubber outsole. They are available in Realtree AP, Mossy Oak Infinity and brown with pink accents. The boots have a suggested retail price of $149.99.
“We are very pleased to have partnered with a group of premiere Rocky Brands vendors on this initiative,” said Horn. Vendor partners include PrimaLoft, GORE-TEX, Mossy Oak and RealTree.
Durango’s western boot is part of the Lady Rebel collection and features a translucent rubber graphic outsole with a pink ribbon graphic. The boots are extremely lightweight, constructed with a cushion flex insole, tempered steel shank and rolled shank area. A contoured, ventilated, removable cushion footbed, dual-density rubber outsole and molded EVA midsole ensure maximum comfort for long wear. They have a suggested retail price of $149.99.
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer. Today, Susan G. Komen for the Cure works to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 50 countries. Visit komen.org. Connect with Susan G. Komen for the Cure on Facebook and Twitter. Susan G. Komen for the Cure is a registered trademark owned, along with other related marked used here and on the applicable products, by Susan G. Komen for the Cure.
